These Guess Connect smartwatches will be running Android Wear 2.0 and are powered by the Qualcomm Snapdragon Wear 2100 processor.
The new Guess Connect watches look be a total revamp of the original Guess Connect smartwatch, which was a hybrid watch designed as part of Guess's partnership with watchmaker Martian. They have round displays and each are based on the company's Gc Structura analogue watch designs.
The Connect will be available in 41mm and 44mm sizes targeting females and males respectively.
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Gc Connect will offer up a men's and women's version, with the men's model having a black ceramic ring around the display.
The watches have a 318L stainless steel case with brushed and polished steel and rose gold or bronze. The men's model is somewhat more traditional, with a "variety of dress and sport styles for the man who wants versatility in his watch accessory".
The Guess and Gc Connect smartwatches will be available later this year. (Yes, you could argue that the Apple Watch looks good, but let's not get into the square vs. round watch debate right now.) Until someone is ready to make a truly great smartwatch, Guess is happy to continue the trend of mediocre smartwatches from fashion brands. It was assumed that Apple had the luxury watch market locked up with its Apple Watch Edition, but with a mix of modern and traditional stylings, perhaps Android Wear could carve out its own niche among horologists.
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