March 22, 2017

Ivanka Trump brand hit with class action lawsuit alleging 'unfair competition'

21 March 2017, 12:49 | Marion Schneider

A Boutique Is Suing Ivanka Trump's Label for 'Unfair Competition'

Meet the new brains behind Ivanka Trump's fashion empire ... and she's a Democrat

The clothing and accessories brand founded by President Donald Trump's daughter Ivanka Trump has been sued by a San Francisco-based retailer over unfair competition, reports said Friday.

Though Mrs. Trump does not have any official role in her father's administration, Modern Appealing Clothing (MAC) alleges in its lawsuit that her brand has enjoyed an unfair advantage since Mr. Trump was elected.

A class-action lawsuit filed by Modern Appealing Clothing (MAC), a boutique in San Francisco, claims that Ivanka's line has an unfair advantage.

"Trump and his individual and White House employees and agents have, since the election, promoted defendant Ivanka Trump brand by exploiting the power and prestige of the White House", the complaint reads, citing Trump's anti-Nordstrom tweet and Kellyanne Conway's advice that Americans "go buy Ivanka's stuff." .

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In particular, the suit claims, Ivanka's women's clothing and accessory lines have been boosted by Donald Trump's condemnation of Nordstrom and other retailers who've dropped his daughter's line, as well as White House press secretary Sean Spicer "using his position to defend Ivanka Trump".

The lawsuit seeks unspecified damages and an order preventing the Ivanka Trump brand from being sold in California. The company confirmed that sales have been up since February, and some experts say that's likely because of her brand's bump in publicity.

The impact of Trump's election on Ivanka Trump's brand has been hard to unpack.

"As a result of their unlawful acts, defendants have reaped and continue to reap benefits and illegal profits at the expense of plaintiff MAC and the Class it seeks to represent", the papers state. According to Courthouse News, an attorney for MAC says of the suit: "My clients just want an even playing field".

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