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giftedviz.com April 24, 2017


Spotify Will Now Let Indie Labels Put Albums Behind A Paywall

21 April 2017, 03:10 | Austin Hogan

Spotify lets thousands of indie labels limit free streaming

Spotify and Merlin renew digital deal

"The agreement is structured to reflect and promote the value of Merlin's collective offering of its members' repertoire, while offering improved marketing and advertising opportunities and enhanced access to data", explained Merlin.

Secretly Group, Sub Pop and Warp, representing numerous world's most important and successful artists.

Users of Spotify's free service may soon find that they can't listen to some new albums released by independent labels until two weeks after the release date. As with Spotify's deal with Universal Music Group earlier this month, Merlin's member labels can also choose to make high-profile releases exclusive to Spotify Premium for a limited window.

The agreement with Merlin just leaves Spotify with two long-term recorded music licensing deals left to negotiate: one with Sony Music Entertainment, and the other with Warner Music Group. Independent artists will now have the same right.

Charles Caldas, Merlin chief executive, said: 'Merlin was a launch partner to Spotify back in 2008, and our partnership has thrived ever since.

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Martin Mills, Merlin chairman, added: 'I'm delighted that Merlin has reached this new agreement with Spotify.

(Some would say it didn't have a real choice in the matter anymore.) Now, it seems that two-week window is going to become the standard when new music hits Spotify.

Spotify has already been streaming artists from Merlin's roster of labels for nearly a decade, but now they've signed a new deal that will allow Merlin's labels to limit new albums to Spotify's $10 monthly subscription service for up to two weeks, though specific singles may still be made available across the free ad-supported tier.

That issue isn't likely to be dealt with in the details of Merlin's licensing deal, but it will be to the fore in the way Merlin's members work with Spotify in the months and years to come. Next stop: Sony and Warner?



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