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Facebook will start running ads inside "Marketplace", its own version of Craigslist
17 July 2017, 02:15 | Megan Pierce
Facebook is set to make a big change to Messenger (and it's annoying)
Perfecting mid-roll video ads would be the best-case scenario, and would help Facebook finally cash in on advertisers' massive TV ad budgets.
In a world populated by ad-blocking through browsers, segregated apps such as Facebook's and Twitter's have remained isolated from the trend, and a place toguarantee eyeballs on ads for marketers, aided by Facebook's wealth of user data and advanced targeting.
Marketplace was launched by Facebook last October in countries like the US, UK, Australia, and New Zealand on mobile. Known as Explore Feed - and retaining the rocket icon from beta testing - the idea is to encourage Facebook users to look at more content on the network rather than just the post of their friends and pages they follow.
However, there are many spammers out there who are trying to fool users who don't know about this. In the list that appears, you should see an entry labelled Explorer Feed -this is what you're looking for, so give it a tap.
Recall that Facebook added a new tab to its app dedicated to peer-to-peer shopping last October.
Facebook made this known on Friday after announcing that it would start running ads inside Marketplace.
Facebook doesn't break out Instagram's revenue, but analysts think it could be huge.
Currently, WhatsApp has 1.2 billion users, and as far as Instagram is concerned, it has over 700 million monthly active users. While Marketplace could serve as a friendlier way of peer-to-peer buying and selling on Facebook, the social media behemoth needs to work on a few areas to make the feature more appealing to people. Facebook will introduce ads in the messaging app as well. It's even integrated with the Messenger, which lets you arrange a meet-up with a buyer or seller or negotiate price. We would love to hear from you and learn from your experience.
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