March 24, 2018

Why Sarahah the anonymous feedback app is trending

11 August 2017, 05:23 | Megan Pierce

Getty Images

Getty Images

While the app is new to India, Sarahah was quite popular, so much so, that it on top of Apple App Store in over 30 countries in July. The app was originated by Saudi Arabian developer Zain al-Abidin Tawfiq to give anonymous feedback to bosses without worrying about the consequences. Messages once sent on the app cannot be retrieved, and the only advice users can get at this point is to be kind and constructive even if the app is letting you stay anonymous for now.

"This app will help enhance your areas of strength, strengthen areas for Improvement at your workplace and with friends, it will help improve your friendship by discovering your strengths and areas for improvement and let your friends be honest with you".

The idea behind Sarahah is simple - you create a Sarahah profile, which anyone can visit.

If you're on Facebook, you'd have noticed people posting photos of a blue speech bubble, with anonymous messages that is all over your social media feed. You will only require a smartphone, iOS, Windows Phone or Android to use the app. Currently, users can't reply to messages but Sarahah is looking to the possibility of adding this feature. This app allows anonymous messaging, which is why it has become hugely popular. The word, "Sarahah" is an Arabic word for 'honesty, ' or 'candour, ' and allows users to receive honest feedback about what people think about them.

Anonymous messaging platforms where no one knows your identity are not a new concept, but Sarahah seems to have touched a particular nerve that guaranteed its status as a viral sensation. Here's where the anonymity of Sarahah becomes not so fun: people can sometimes be mean.

If you have made an account with Sarahah and have shared your ID online with anyone, they, without registering for the service will be able to click on your account ID and send any text.

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So how does Sarahah app work? Well, there is an app for you that lets you do this anonymously. In some ways, the app is reminiscent of Secret, where users spilled dirty secrets about other Twitter users.

Media reports indicate that there have been several cases of cyberbullying through the app which is reflected in the review comments by users on the app's page in Google Play Store. One shows all the received messages, while the other two show you messages that you have marked as Favourite and those which you have sent. Next up, there's an "Explore" tab which isn't live yet. But it is the only piece of evidence that can link a message back to its sender.

Finally, let us point out some of the important terms and conditions, which most of us tend to ignore and accept before registering.

Further you can go in the settings and disable the option to "Appear in search".

If they have logged in, messages are still anonymous by default, but users can choose to tag their identity.

So should you be using Sarahah?

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