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Google Chrome 64 Will Block Autoplay Videos Starting January 2018
16 September 2017, 01:04 | Austin Hogan
Home Software Google Chrome’s Settings Reminder Feature Is Broken By Costea Lestoc. Published
Google Chrome 63, expected to be released sometime around December, will label resources delivered over the FTP protocol as "Not secure", a member of the Chrome security team has shared. Google is working to add features to future versions of Chrome to limit automatic video playback to situations where the video doesn't play audio or when the user has chosen to play video from a particular website in the past. But the bottom line is that starting soon, you'll never be startled again by one of those damn autoplay videos.
Google has further announced that in Chrome 63, users will be allowed the choice to fully disable audio on individual sites, an option which will persist between browsing sessions.
The site muting option is a handy means of avoiding audio on some sites, but keeping it in play on those you enjoy hearing from. "These changes will also unify desktop and mobile web behavior, making web media development more predictable across platforms and browsers". Starting in Chrome 64, which is now earmarked for a January 2018 release, auto-play will only be allowed when the video in question is muted, or when a "user has indicated an interest in the media". In the end, it sounds like Google is trying to find a better balance between allowing autoplay videos to run and blocking them altogether.
A sort of torture device (my skin crawls at the thought of those videos that chase you down the page as you scroll), autoplay should, according to Google, be used sparingly. It's not just that they own the biggest search engine in the world, they also own the most popular browser to access the internet on (and thus see ads with), they have the deepest set of data for advertising research, and they also make their money from advertising.
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There's a bit of tiptoeing in there since so many publishers use Google ads, and those same publishers often utilize autoplay videos as well.
"This will allow autoplay to occur when users want media to play, and respect users' wishes when they don't".
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