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giftedviz.com December 18, 2017


FDA Warns Bakery To Remove 'Love' From Ingredient List

06 October 2017, 12:25 | Austin Hogan

"Love is not an ingredient according to the FDA. Nashoba Brook Bakery

Nashoba Brook Bakery

For 20 years, Nashoba Brook Bakery has been putting the word love on the list of ingredients for its granola packages.

The FDA's September 22 letter told the Nashoba Brook Bakery it had misbranded its granola by listing the word as an ingredient, report Bloomberg News, the Washington Post and New England Public Radio.

The information about the use of "love" was included but is not among the agency's top concerns, the FDA said. "Frankly, their food tastes awesome with [love], so let's keep it in".

The U.S. Food and Drug Administration issued a warning letter on September 22 calling out Concord, MA-based Nashoba Brook Bakery LLC for its use of "love" in labels for its Nashoba Granola products.

He added that he likes that love is listed as an ingredient in its granola, as people ask the company what makes the product so good.

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Nashoba Brook isn't giving up on its granola, which is sold in around 120 stores in New England. After all, love is "a big part" of what the bakery does.

"Your Nashoba Granola label lists ingredient "Love.' Ingredients required to be declared on the label or labeling of food must be listed by their common or usual name", reads the September 22 warning letter".

Ice cold, FDA. Nashoba's CEO, John Gates, felt similarly, telling Bloomberg that the letter "just felt so George Orwell".

Federal officials say a MA bakery had several violations other than its listing of "love" as an ingredient in its granola. It specializes in making artisanal breads that are distributed to gourmet markets, sandwich shops, caterers, restaurants, and supermarkets.

Bakery co-owner and chief baker Stuart Witt said the company has been selling granola nearly from the start. He says love has been listed on the label from the beginning.



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