The joint initiative between the MoD and the Royal Foundation of the Duke and Duchess of Cambridge and Prince Harry comes days after the Foundation announced it will invest £2 million for the creation of a start-up company providing digital support to youngsters concerned about their mental well-being.

He said: "I was told 'Grab a man suit, suck it up!' These were the phrases I was shouted at by a colour sergeant".

On a visit to Imperial College London's Data Observatory on Friday, William learned about the campaign's progress in its drive to "change the conversation on mental health".

After hearing about the work of the campaign, William said: "Wow".

He added the depth of the figures was "amazing" and there was a "lot to process".

Just over half (51 percent) of those asked said it was now easy to speak about mental health.

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He was shown a collection of data visualisations from the biggest ever series of surveys on mental health involving 14,000 members of the British public.

"Now is the flawless moment for The Royal Foundation to help kick-start the creation of impactful new tools that will help young people have conversations about their mental health and find the support they need, when they need it".

The partnership is the latest in a series of royal efforts to promote greater understanding and openness around mental health through the work of the Foundation's Heads Together campaign, launched in May past year. "And after years of working with the homeless, and having been called out to multiple scenes of suicide as a Search and Rescue and then HEMS pilot, I understood the damage poor mental health was causing to our communities and for our families". "If you can't even have a conversation with your loved ones, there's no way you're going to go to HR at work". "How do we affect that demographic?"

Such an outcome is much to be welcomed, and it is to be hoped that the new investment enables
many more people to receive help.

"I can imagine if you're not in some of these categories you can spend your life missing opportunities to be helped". William, 35, said he hopes to create a "metaphorical barrier" which will allow those who are lacking in proper mental health treatment "to bring them into the fold and give them the help they need". See, he [Harry] goes early!

As a parent, he also wants to tackle the problem from the very beginning. This positive response to the campaign has inspired us to take it to the next stage. "This funding will enable us to invest in practical tools to help people actually have those conversations".