January 21, 2018

Aping Jio, Airtel Launches Bundled 4G Smartphone Offer At Rs 1399

12 October 2017, 12:52 | Ross Houston

India’s largest telecom operator Bharti Airtel is likely to see an impact in the range

Reliance Jio Bharti Airtel Idea

The buyer will initially have to pay a sum of Rs 2,899 to purchase the phone. The Airtel plan comes just when billionaire Mukesh Ambani -led Reliance Jio has started delivering to pre-booked customers a low-priced 4G-enabled smart feature phone on payment of a one-time refundable deposit of Rs 1,500. The company said that it will be effectively priced near the cost of a feature phone.

In a public statement dated on October 11, Airtel said this is the first of a few associations that it intends to have with portable handset makers "to bring exceedingly moderate packaged 4G phone alternatives to the market and satisfy the digital requirements of a huge number of Indians". The two together will be offering the Karbonn A40 Indian smartphone at just Rs 1,399 after refunds as opposed to the retail price of Rs 3,499. However, they can get the phone for Rs 2,899 and recoup Rs 1,500 more in cash benefits by getting the device with an Airtel connection. Under this agreement, Airtel will provide 4G smartphones for customers in just Rs 1,399. Those making the 36 recharge will get a refund of Rs 500 after the first 18 months and a further Rs 1,000 refund after the next 18 months. This takes the total cash benefit to Rs. 1500/-.

In terms of specs, it compares favourably to the JioPhone. The device features a 4-inch display with a processor clocked at 1.3GHz.

The A40 consists of 1GB RAM as well as internal storage of 8GB. The camera on the back of the device sits beside the flash light and the speakers has been placed on the bottom part on the rear panel of the smartphone. The Reliance Jio Phone comes with the company's own mobile applications.

However, the biggest win that Airtel gets here is when it comes to the OS.

The smartphone package will be sold under the initiative "Mera Pehla 4G smartphone" as A40 Indian.

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The answer to that question boils down really to what you want from your affordable 4G phone. The client will get a money discount of Rs 500 following 18 months and Rs. 1,000 following three years - taking the aggregate money advantage to Rs 1,500. The Karbonn A40 Indian has the honor of being the first to be unveiled under the offer.

The smartphone comes with a 4-inch display. And it's your call.

Karbonn A40 Indian is a 4G smartphone that supports dual SIM slot.

"We are delighted to partner with Karbonn to remove barriers to smartphone adoption and enable millions of Indians to leapfrog to a full touchscreen smartphone experience", said Raj Pudipeddi, Director - Consumer Business and CMO, Bharti Airtel.

The Google Certified and has a full touchscreen plus dual SIM slots, and offers complete access to all apps on Google Play Store, including YouTube, Facebook, and WhatsApp.

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