giftedviz.com
giftedviz.com December 19, 2018


Flipkart enters smartphone market with Billion Capture+

12 November 2017, 02:20 | Megan Pierce

Flipkart enters smartphone market with Billion Capture+

Billion Capture

Bansal said Flipkart will look to add categories like FMCG and large appliances to Billion, helping the company take up its share of private labels from 1% now to double digits going forward. It is being called a "Made For India" brand. While Amazon has been diversifying its line of offerings with the launch of its membership programme Prime and focus on content, food and grocery, Flipkart is stressing on bringing in localised innovations which cater to Indian needs of the masses. The phone will be available for purchase from Flipkart starting November 15.

Under the Billion brand, the company now sells mixer-grinders, irons, cookware, and backpacks. Central to the success of any smartphone user experience is the integration of the device's OS with the hardware on board - something that could be tricky for Flipkart to achieve with the Capture+ as it has no prior experience in manufacturing smartphones. This is reminiscent of Amazon's foray into smartphones in the US with the ill-fated "Fire" smartphone. The company will be launching their first smartphone on November 15, one day before OnePlus reveals its own OnePlus 5T. The phone is available in two configurations: 3GB of RAM + 32GB of storage and 4GB RAM + 64GB storage. The 3GB/32GB variant comes for Rs 10,999, while the 4GB/64GB model comes for Rs 12,999. Flipkart will be offering no-cost EMIs and discounts on debit and credit cards. Commenting on the launch of its first smartphone, Sachin Bansal, Co-Founder and Executive Chairman, Flipkart said, "The features in the Capture+ have been derived from deep data-mining of millions of Flipkart customers' reviews".

"This is a very significant event for us, given that a hi-tech product like a smartphone takes our brand to another level". "And that's something that we've used to over-index on those features that they need more in a smartphone, and we've taken away those features that they don't value as much.".

Every city, every lane, every temple, every plain - there are billions of colours to capture.

Do you think that the Billion Capture+ will be able to rival ell with the likes of Xiaomi Redmi Note 5 and Lenovo K8 Plus?

Universal's monster cinematic universe, kickstarted by The Mummy, is in trouble
Apparently, there is still hope the Universal monster verse will be revived as it's possible someone could come along and be the new architect.


People Contract Legionnaire's Disease After Visiting Disneyland
Ten were hospitalized and one person "with additional health issues" died, according to a report in the Los Angeles Times . The towers underwent more testing and disinfection on November 1 and were running again four days later.


England pacer Jake Ball suffers ankle injury
England have already sent fast bowler Steve Finn home because of a knee injury, calling up Tom Curran as his replacement. Fielding coach Paul Collingwood, 41, came on as a substitute fielder for Ball for one over.


Billion Capture Plus 4GB RAM runs Android 7.1 Nougat. The phone is powered by Snapdragon 625 SoC (System on Chip). The phone comes with a 3500 mAh battery with Quick Charge support.

The Billion Capture+ will be arriving with connectivity features like 4G VoLTE, Wi-Fi 802.11 b/g/n, v4.1 Bluetooth and USB-C. Flipkart claims that the battery will last for up to two days at a single charge. This will help Flipkart overcome one of the biggest challenges of a new smartphone brand. The device comes packing two 13-megapixel sensors at the back paired with a dual flash module.

Overall smartphone sales account for more than 50% of all e-commerce in India. It plans to launch products in categories such as large appliances in the coming months.

On one hand, these products can be positioned like Amazon's Basics. For firepower, Flipkart has partnered with American chipset maker Qualcomm.

Flipkart, the leading e-commerce player in India has launched quite a few private label brands in the past. Only time will tell.



Other News

Trending Now

AT&T may have to sell CNN to merge with Time Warner
He said the company has "very good" prospects of winning in court against the Justice Department. The DoJ has said it does not comment on ongoing investigations.

Philippines to ask China to clarify its intentions in disputed sea
Duterte has courted Chinese trade and assistance and taken a nonconfrontational approach to their territorial disputes. The framework is to serve as a roadmap for negotiations on a so-called code of conduct in the often-volatile waterway.

Hasbro, Inc. (HAS) Reportedly Mulls Mattel Acquisition
Despite the financial concerns, Mattel's ownership of valuable brands makes the toymaker ripe for takeover by Hasbro. Hasbro and Mattel have had talks several times over the years, including in 1996 and again sometime in late 2015.

Injustice 2 Fighter Pack 3 revealed - TMNT join the fight
The reveal trailer does not show any gameplay sample yet, so it is hard to say how the action is with having all four characters. As is the tradition with NetherRealm DLC trailers, the characters from Fighter Pack 2 have been beaten to a pulp.

Hartley in 17th place for Brazil Grand Prix
Hartley finished nearly two seconds slower than Bottas in 17th place. "The lap was fine [but] I knew I had a bit left". Kimi Raikkonen and Sebastian Vettel rounded out the top four, inside one-tenth of a second back.

Jorge Sampaoli talks up Lionel Messi, Sergio Aguero partnership
Lionel Messi's vision is seldom wrong but, as a recent unfortunate mishap has proved, even a five time Ballon d'Or victor can get confused from time to time.

Amazon pop-up to open at metro Detroit Whole Foods Market store
She did not disclose a specific date for the rollout but said they would appear before Black Friday - Nov. 24 this year. The stores will also offer information about Amazon's Prime membership service and its Prime Video offering.

Delhi government defers odd-even, to approach NGT for exemptions to women, two-wheelers
NGT chairperson Swatanter Kumar said while the green bench was not against the odd-even scheme, it wanted to know how it helps. In 2016, exemptions were given to women, two-wheelers, vehicles carrying children in school uniforms and VVIPs.

New Bentley Continental GT3 racer revealed
Bentley's new Continental GT3 race auto has been unveiled, and it takes after the newly redesigned Continental road vehicle . Customers can purchase the new GT3 race vehicle starting June 2018, although Bentley won't say for how much yet.

Northern Ireland fume, Croatia cruise to 4-1 win
The World Cup Playoff matches in Europe have begun, with Croatia and Switzerland taking huge leads to carry into the second legs. Not exactly fair, but enough to give Switzerland a huge advantage en route to the second leg on Sunday in Basel.