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14 November 2017, 12:43 | Austin Hogan
The service has chose to begin offering lifts to people in the Greater Toronto Area and Hamilton, Canada.
As if this Canadian expansion wasn't bad enough news for Uber atop its other woes, Bloomberg has also reported that Lyft is set to capture 1/3 of the USA market by Christmas.
Lyft will likely have a good chance of becoming a strong competitor relatively quickly - Lyft co-founder John Zimmer points out to the Toronto Star that 50,000 Torontonians have the Lyft app on their phone already, despite there being no service available in the country.
Lyft is in 300-odd cities across the USA but has so far shied away from taking on its biggest rival elsewhere, and other upstarts outside its home market. Several thousand drivers indicated an interest through Lyft's USA website before recruiting started Monday, he added.
In its first global launch, Lyft is heading north of the border.
Toronto city council introduced rules to allow the service to operate legally previous year.
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"There is some pretty high, positive sentiment with Lyft", he added. We see it as a world-class city.
Uber is the king of ride-hailing services, but has been embroiled in a number of controversies including allegations that the San Francisco-based company has a culture of sexism and sexual harassment and a history of poor treatment of drivers. Uber, by comparison, was in more than 450 cities across the globe at the time.
Houghton wouldn't say if Lyft will expand to other Canadian cities or if Quebec's provisions would prompt it to avoid the province.
The ride-hailing service announced Monday it will start offering service in Toronto by the holidays, though it didn't specify an exact date.
The move follows the controversial launch of rival Uber in Toronto a few years ago, which saw protests by taxi drivers.
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