December 17, 2017

Ohio Health Groups Celebrate Big Tobacco Coming Clean

28 November 2017, 01:31 | Rodolfo Wallace

Packs of Marlboro cigarettes a pack of Camel cigarettes and a pack of Lucky Strike cigarettes Reuters

Packs of Marlboro cigarettes a pack of Camel cigarettes and a pack of Lucky Strike cigarettes

And, crucially, the tobacco companies managed to delay the advertising campaign long enough that it now seems like a relic of an old era: As more people get their news and entertainment from digital outlets and streaming services, the ad campaign will air on network television and print newspapers.

Big tobacco is coming clean about the dangers of smoking, and health advocates in OH are celebrating.

Just about everyone on the face of the planet knows that tobacco companies spent decades making their products as addictive as possible while simultaneously skirting issues like related to public health.

The 52-week ad campaign paid for by R.J. Reynolds, Philip Morris USA, Altria, and Lorillard reportedly started Sunday and was the product of a federal court consent order and 11 years of appeals from the tobacco industry, the Times said.

He batted for a new increase on tobacco taxes to bring down the number of Filipino smokers and funnel more funds to public health, noting that, despite the passage of the tobacco sin tax in 2012, the Philippines remains to have one of the world's cheapest cigarette products and the lowest tobacco tax. A federal court has ordered them to tell the public the truth and nothing but the truth. As a result, they all have to run "corrective statements" in the form of ads on TV and newspapers throughout four months.

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The company confession campaign, which ramps up this weekend, will also report that nicotine "changes the brain", which makes it hard to quit smoking, and that with an average toll of 1,200 Americans per day, "more people die every year from smoking than from murder, AIDS, suicide, drugs, vehicle crashes, and alcohol combined".

Ohio's smoking rate of 21 percent is higher than the national average of 15 percent, and the tobacco industry spends about $460 million a year marketing its products in Ohio.

The court's 2006 permanent injunction also said the firms had falsely presented light cigarettes as less unsafe and denied the hazards of secondhand smoke -and were "reasonably likely" to keep doing so without judicial intervention, DOJ said.

Tobacco companies have been determined to have "lied, misrepresented and deceived the American public, including young people, about the devastating health effects of smoking" for more than 50 years (via NPR) by Judge Gladys Kessler, the district judge of the U.S. District Court for the District of Columbia.

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