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Amazon offers prime membership service for free global shipping and video streaming

07 December 2017, 02:06 | Ross Houston

Amazon offers prime membership service for free global shipping and video streaming

The Prime membership will entitle the customers of Singapore to have access to more than five million products listed on Amazon's site in the United States

Singapore is the 16th country and the first in South-east Asia to launch Amazon Prime.

After launching its video-streaming service Prime Video in December previous year and the (finicky) Prime Now quick delivery service in July, the internet giant today launched its Amazon Prime membership programme in the city-state - the first in Southeast Asia to enjoy the benefits (limited as they may be). From this week, however, it is offering its full Prime bundle which includes free global shipping on orders over SG$40 and subscriptions to its Prime Video service and Prime Twitch offering.

The company made its first foray into the region with the launch of its fast delivery service Prime Now in July.

Amazon on Tuesday stopped free shipping options to Singapore for qualifying items over S$168 were reported to be no longer applicable, media reported.

Now Amazon, which had been offering its two-hour delivery service Prime Now for free on a R54.28 (R400.86) minimum purchase in Singapore without any membership fee, will start charging R121.47 per month after a limited introductory period.

The service, which offers free two-hour delivery from its local warehouse with a minimum order of $40, is now exclusive to Prime members.

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Prime members will also be able to access content in Prime Video and Twitch Prime. But for a limited period, it will go for $2.99 a month, although Amazon did not specify for how long.

Prime membership in the United States costs US$10.99 a month or US$99 a year.

While benefits are only restricted to the mobile app, Ghani said that more will be added in the future for Prime membership in Singapore.

He added that Prime membership is "country-specific and not-transferable" so those with U.S. memberships are unable to use it locally, and that he encouraged Singaporeans "to leverage the Prime membership package developed specifically for Singapore". We found that people aren't going to Amazon to browse; rather, they have very specific items in mind.

Lazada had launched its own subscription-based customer loyalty program LiveUp in Singapore in April. Benefits offered include rebates and discounts for online supermarket RedMart, Netflix and Uber.

The launch of this service here is due to the strong response and adoption of the Prime Now app in the past few months.



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