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07 December 2017, 02:50 | Ross Houston
Chamorro said GM will roll out more personalized Marketplace features to an expected audience of about 4 million US drivers over the next year and a half.
GM's Chamorro said the average American spends 46 minutes a day while driving, and its Marketplace is aimed at drivers who want to make that time more productive.
Marketplace, developed with IBM, will allow drivers - or more often, one hopes, their passengers - to order coffee or food, find gas stations and reserve hotel rooms from their dashboard screens.
While Marketplace can be used while driving, GM has designed it to minimize actions that will distract drivers from the road.
"This platform is financed by the merchants", said Chamorro. I'm not sure I understand how buying coffee on your infotainment system is somehow more safe than just ordering it at the drive-through, but it makes sense that as cars get more connected, adding Wi-Fi and LTE capabilities, it was only a matter of time before OEMs began finding ways to use that connectivity to find new, useless ways to separate you from your hard-earned dollars.
GM's Marketplace technology, developed in collaboration with International Business Machines will be uploaded automatically to about 1.9 million model-years 2017 and later vehicles starting immediately, with about 4 million vehicles across the Chevrolet, Buick, GMC and Cadillac brands equipped with the capability in the United States by the end of 2018, GM said.
It cuts down on distracted driving by only offering a few options at a time, as opposed to an entire menu, Chamorro said.
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GM's Marketplace uses the autos' embedded 4G LTE mobile connections and a compatible entertainment system.
Dunkin' Donuts: The division of Canton, Mass. -based Dunkin Brands Group Inc. allows DD Perks members to preorder and pay onscreen at their preferred pickup location.
- IHOP, allowing to search for nearby restaurants and order from your auto.
- Wingstop, where drivers can re-order favorites and pay ahead. Although it varies by individual merchants, GM earns money off the platform through revenue sharing, platform-placement fees and the exchange of marketing support. There's also the ability to reserve a table at certain restaurants, and a "shop" section that notifies owners of deals related to their vehicles.
The Marketplace initially will include brands such as Dunkin' Donuts and TGI Fridays, as well as a GM store, in which users can schedule maintenance or order accessories for their cars.
GM says no customer data will be shared with vendors without the customer's consent.
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