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McDonald's Unveils $1 $2 $3 Dollar Menu
07 December 2017, 02:57 | Megan Pierce
"We built this menu with variety and value firmly in mind", said Chris Kempczinksi, president of McDonald's United States of America, in a statement.
McDonald's is also resurrecting its Dollar Menu in January. This value menu hopes to do a little of both. Taco Bell, the Mexican-themed chain owned by Yum Brands, is responding with what it calls its "biggest value push in company history".
A former restaurant operator of McDonald's, Dick Adams, says that despite the value menus are losing a balance in general for franchises, those have seen their revenues and also their voice in the time of company diminish in late years.
Since the end of the Great Recession, quick-service restaurants like McDonald's have helped the overall restaurant industry eke out a meager growth rate in visits of about 1 percent, Riggs said. "It doesn't matter if you're making $40,000 or $140,000, young, old".
McDonald's Corporation shares rose $1.39 (+0.81%) in premarket trading Tuesday. The idea is to shore up a comeback built on the success of all-day breakfast and more targeted discounts like McPick 2 for $5.
McDonald's is reviving the name of the once-popular value menu next month, but this time the items will cost $1, $2 or $3.
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The one with $1, customers will be able to buy them a sausage burrito, a cheeseburger, a McChicken Sandwich, or, as it is now where you can buy any soft drink. For $2, they can buy a Sausage McGriddle, two-piece Buttermilk Crispy Tenders, a Bacon McDouble or a small McCafe drink.
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Over the past year, some of the most unusual items have included a Firecracker burrito served with a packet of spicy Pop Rocks, a Forbidden Bowl with black rice, a french-fry loaded burrito and nacho fries. He says that he has been hearing these complaints on value menus for the last 15 years and now it's ancient.
"We didn't need fries to make it attractive", he said.
Among other fast food chains, Burger King offers Value Menu and Wendy's offers Right Price, Right Size Menu.
At Taco Bell, the new items will stagger throughout 2018 alongside the current $1 menu. The Cravings Menu will add this seasoned beef Stacker for $1 in mid-December. "I think a lot of places begrudgingly try to figure out what food to serve at these price points", Brian Niccol, the chain's CEO, said in an interview.
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