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05 January 2018, 12:53 | Ross Houston
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Specifically Alexa will gain dominion over microwave ovens along with conventional ovens. This means users will be able to utilize Alexa to do things like control volume and change inputs with different voice controls.
According to CNBC, the retail giant has been negotiating with a range of major companies, such as Clorox and Procter & Gamble, to let them promote their products via Alexa.
In December, Wired noted some brands are already included on Amazon's Alexa platform called skills, through third-party apps - where you can order food from Starbucks and other retailers.
Initially, there are four new capability interfaces in the Smart Home Skill API and it includes Alexa.Cooking, Alexa.Cooking.TimeController, Alexa.TimeHoldController, and Alexa.CookingPresetController. Instead of pressing multiple buttons to enable advanced microwave features, users can simply use their voices. That will allow for commands like "Alexa, microwave for two minutes on high", "Alexa, cook a frozen pizza", or "Alexa, defrost a pound of steak", and have the settings and times adjusted automatically.
To make this a success Amazon is also working with a handful of partners or developers to be precise, but it is yet to be seen as to how quickly the support will roll out.
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Whirlpool is the first company to create an Alexa skill for its connected microwaves, and Amazon said it'll be launching "soon" in the United States, so we wouldn't be surprised if the first AI-controlled microwaves made an appearance at CES next week.
GE Appliances, LG, Samsung, and Kenmore also plan to add Alexa support for their ovens, as well as other appliances, at some point in the future.
If Amazon does launch paid ads on Alexa, and follows through on other digital advertising projects such as videos, it could finally dominate in the one area where it has often lagged far behind other tech companies.
All in all, this is an interesting development in the technology sphere.
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