March 17, 2018

TCL's Roku Smart Soundbar is now official, promises a 'premium experience'

11 January 2018, 08:11 | Megan Pierce

The Alto TCL Roku Smart Soundbar

The Alto TCL Roku Smart Soundbar

With the new Roku Entertainment Assistant built-in, it will allow for seamless voice control of Roku devices in the home.

Others said that Hisense are a struggling brand in the USA and Europe and had no choice but to aquire the Toshiba brand in an effort to take on arch rivals TCL and Sharp who have accused Hisense of selling questionable TV products.

The first Roku smart sound bar has been announced. Bringing powerful high dynamic range playback to a mainstream TV line, the brand new 5-Series will feature Dolby Vision HDR imaging combined with striking wide color powered by TCL's NBP Photon technology. The Smart Soundbar will be part of TCL's new Alto line of audio products. The set supports Dolby Vision, a spectacular HDR solution, and now boasts HDR Performance Package Pro to further elevate the experience. And, with more than 500,000 streaming movies and TV episodes, plus the best selection of music, sports, news, and more, TCL Roku TV is the ideal addition to any home theater.

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TCL is the largest distributor of Roku TVs in the United States and the largest TV manufacturer in China. Following the P6 Series in 2017, the novel 5 Series will come into view soon.

But you can think of this as Roku's answer to Google Assistant and Alexa, which both allow consumers to control content on their TVs (and often the TVs themselves) if they've got a supported streaming device like a Chromecast or Fire TV, respectively. Like the upcoming soundbar, both TV lines feature Roku OS and Roku Connect, making for some strong synergy. The popularity of Roku TV is growing by leaps and bounds. "We're doubling down on our partnership with Roku to offer our customers an easy way to add premium sound and enhanced functionality to a TCL Roku TV", said Chris Larson, Senior Vice President, TCL. "With 96 zones for the 55" 6-Series TV and 120 zones for the 65" model, TCL's Contrast Control Zone technology identifies bright and dark areas in each frame of content and controls each zone within the frame to yield striking contrast between light and dark areas. It comes in sizes from 43- to 65-inches and also ships in spring for as-yet-undisclosed prices. The televisions will also continue to feature the Roku OS that TCL uses. The new smart soundbar is expected to launch in late 2018.

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