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giftedviz.com November 13, 2018


Apple's Battery Replacement Program Could Cost It $10 Billion

13 January 2018, 05:10 | Megan Pierce

Apple's Battery Replacement Program Could Cost It $10 Billion

Image of an iPhone taken apart to show the battery. iPhone batteries are at the heart of a new issue

"Even a small percentage (of customers) opting for battery replacement over upgrade could have meaningful impact on iPhone sales", he wrote in a note on Wednesday.

According to Barclays analyst Mark Moskowitz, the company could end up losing more than just the cost of the discount, which the rattled company hurridly announced following claims that it had deliberately throttled discontinued devices via iOS updates. Of course, every latest version of iOS is not meant for older iPhone models and expecting some slow-downs is normal, but Apple's act of crippling older iPhones in the name of preserving the battery life is downright unfair to its admittedly loyal user base.

Apple and its slow old iPhones, it's getting boring over the time.

Apple's modified pricing for out-of-warranty battery replacements will be available throughout December 2018.

"Once test are finished, and customers would like to have the battery replaced, we will set an appointment to replace the battery. iCentre will endeavour to replace the battery and return the iPhone on the same day".

Apple is now thought to be facing at least 11 lawsuits over the matter, one of which (in France), holds the potential of criminal charges.

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Banking giant Barclays has slammed Apple's recent decision to provide customers with cut-price £25 replacements - slashed from £79 - deeming it catastrophic for sales of the iPhone. It will show how much battery capacity your iPhone has lost over time.

Apple rolled out its performance-throttling measures for the iPhone 6 and newer models to prevent unexpected shutdowns. In response to the company's statement that it would never degrade performance to drive replacement purchases, one user on Apple's support forums yesterday wrote, "You mean like making it very hard for people of average technical skill almost impossible to replace the battery and not using a generic battery form factor?" Now Samsung will not make OLED screens for new iPhones but will continue to make for 5.8 inch OLED panels that Apple has incorporated in iPhone X.

One of the most power-hungry components in a smartphone is the display, so smartphones with larger displays generally need commensurately larger batteries to maintain the same battery life.

Apple had previously charged £79 in the United Kingdom (or $79/£59 in the US) to replace batteries not covered under the phone's warranty.

However, Barclays also has estimates on what the potential damage could be.

In a statement to costumers, Apple internationally said that there has been a "misunderstanding" about the battery use and gave a lengthy explanation of how lithium-ion batteries age. Apple naturally says that the throttling of the devices was in the name of what's best for consumers, but some aren't buying that response.



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