February 25, 2018

Apple Music might soon surpass Spotify in paid subscriptions

06 February 2018, 12:27 | Megan Pierce

Apple could have a decent shot at beating Spotify at its own

Apple could have a decent shot at beating Spotify at its own game

Apple Music is growing its US subscriber base by five percent each month, compared to Spotify's two percent. Its paid users have been growing at a rate of five percent per month compared to Spotify's two percent, despite the latter being a much older service, the Wall Street Journal reports.

Apple Music's paying subscriber base has surpassed 36m worldwide - a figure which remains about half the size of Spotify's equivalent premium audience. The milestone was shared with the Wall Street Journal as part of a wider piece on Apple Music's progress - including the claim that it's growing faster than Spotify in the US.

Apple Music is closing the gap on Spotify when it comes to paid subscribers in the United States. A month ago Spotify has claimed that it has 70 million paid subscribers, making it almost twice as large as Apple Music. At the last count, the service boasted a staggering 70 million paid subscribers. This is remarkable given that Spotify's available in 61 territories vs. 115 for Apple Music.

Apple Music has three to four times more users in the trial period than Spotify, boosting its overall listenership numbers in the United States past Spotify. At those rates, Apple Music should overtake Spotify during the summer.

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But globally, Apple Music still has a long way to go.

Sean Black, co-founder and CEO of Knock, tells Cheddar about his plans to take his company public in 2020. The company's services category, which includes Apple Music subscriptions and iTunes download sales, brought in $8.47 billion during the quarter, up 18 percent year over year.

As a streaming service developed by Apple, the public could be prejudicial by expecting something incredible, but the advantage provided by Apple music is that the user can select music to stream on demand. Apple Music lacks the free tier of service that Spotify offers, which interjects adverts periodically into playback.

The fact that Apple's ability to bundle Apple Music trials with its popular devices is paying off is good news for our industry.

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