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Twitter Reports First Ever Net Profit; Stock Surges
09 February 2018, 01:49 | Megan Pierce
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Twitterreported a profit of $91 million in the last three months of 2017, compared with a loss of $167 million in the corresponding period of 2016. Advertising revenue increased 1 percent to $644 million.
Another source of the ad revenue growth was the new Promoted Tweet composer that simplifies the process of creating this content. Advertisers with access to this tool created 26% more Promoted Tweets, launched 13% more campaigns and spent 23% more on Twitter.
Twitter, Inc. (TWTR)'s distance from 200 day simple moving average is 30.59 percent, its distance from 50 day simple moving average is 7.6 percent, while its distance from 20 day simple moving average is 3.16 percent.
Twitter had said earlier the breakthrough was possible as it slashed expenses. And the company's ad volume continues to seesaw with its ad pricing.
In a landmark quarter, a substantial surge in revenue saw Twitter easily breeze past analysts´ forecasts.
This was the company's first report following the rollout of 280-character tweets to every user Twitter user, a move it hoped would increase engagement and time spent on the platform.
Segal added that Twitter's average cost-per-thousand-impressions (CPM) is "healthy", and he expects that to continue, though he didn't provide any numbers.
There are millions of fake accounts tweeting, retweeting and liking numerous most high-profile accounts on Twitter.
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Twitter's off-platform ad business continued to be a sore spot in Q4. Plus, the company offered up disappointing current-quarter and full-year revenueguidance.
Twitter has struggled in recent years with user growth and product focus.
"Twitter's strong quarter is a clear reflection of brands steadily increasing their investment to capitalise on multi-screen marketing", Aaron Goldman, chief marketing officer of 4C Insights, noted. Its last month's stock price volatility remained 6.79% which for the week stands at 4.84%.
San Francisco-based Twitter said usage was hurt by seasonal weakness and a change that Apple Inc (AAPL.O) made to its Safari web browser that reduced the tally of users by 2 million. The company is likely still making up that shortfall. When people checked that list, they were technically checking Twitter and counted as an active Twitter user.
Twitter's average monthly active users or AMU figure was flat with the previous quarter, but rose 4 percent year-over-year. Noto had previously served as Twitter's CFO and was arguably the most important executive at the company other than Dorsey.
Twitter also cited seasonality and its efforts to eliminate false, malicious and spammy bot accounts for the lack of audience growth.
Can Twitter get more out of it? However, daily active users did grow 12%, which is the silver lining for Twitter in this earning's report.
Nick Fletcher, Vice President, Rakuten Marketing, said: "This is a momentous occasion for Twitter".
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