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10 March 2018, 06:33 | Megan Pierce
Twitter Is Planning To Make Everyone Verified
It seems that Twitter's hope with whatever verification platform it eventually roles out is that users will be verified based purely on proving there identity.
Dorsey stated that he believes the decision to increase Twitter's character count from 140 characters to 280 has helped increase the health of conversations on the platform saying "I do think the more space we give people to think and be critical about what they see and express".
While Dorsey and Gasca didn't elaborate too far on the company's plans, other social networks verify user identity using things like other social profiles, drivers licenses, and more.
The topic of user verification also came up during the Periscope stream, with Dorsey stating that verification would soon be available to all users "The intention is to open verification to everyone", said Dorsey. Twitter's policy states the company will revoke verified status of people "Promoting hate and/or violence against, or directly attacking or threatening other people on the basis of race, ethnicity, national origin, sexual orientation, gender, gender identity, religious affiliation, age, disability, or disease", or "supporting organizations or individuals that promote the above".
What will verification mean in the future?
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Introduced in 2009, initially, the blue check mark distinction was bestowed primarily on celebrities, athletes and public figures to check impersonators.
Twitter wants to distance its self from looking like it supports content on accounts with checkmarks. During yesterday's livestream, Gadde said the site has a large team focused on spam and fake accounts.
Dorsey said "We have a lot of work ahead, it's not going to be overnight. We're going to be as open as we can", Dorsey said.
Proposals on how Twitter should address its health-safety metrics are being accepted through April 1, 2018. People running for office in upcoming USA elections would take priority, he said, to prevent users from impersonating candidates and to boost credibility.
Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine.
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