March 17, 2018

Snapchat Adds @Mentions Tagging, Stepping Up Rivalry With Instagram

11 March 2018, 12:44 | Megan Pierce

The feature hasn’t yet rolled out to all users More

Woman taking selfie

As spotted by Matt Rappaport and reported by TechCrunch, Snapchat is now testing the ability for users to tag other users within Snaps by including their username in a text field.

It's the latest killer move in an ongoing war between Instagram and Snapchat. A Snapchat spokesperson tells that the company is very sorry. On Snapchat, you'll need to remember the exact username you're trying to find.

Users can type out a name in the text field on the image or video caption in Stories and they will be able to tap on it to bring up a new menu linking to user info and can directly add them as a friend.

In an interview with TechCrunch, SnapChat confirms that they're temporarily disabling the feature until GIPHY is able to address the problem. When someone views this Snap, an option to avail more details will appear as a swipe up. Moreover, friends will not get a notification when they are tagged. Snapchat says "As soon as we were made aware, we removed the GIF and have disabled Giphy until we can be sure that this won't happen again".

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Also, Jehan said she is going to take up the issue with the BCCI "if already my lawyer has not done so". Jahan, was a model in Kolkata and Kolkata Knight Riders ( KKR ) cheerleader.

Earlier this year, both Instagram and Snapchat added Giphy integration to their stories, allowing their users to add GIFs from a library right to their stories.

Snapchat has been busy adding a slew of other features over the last few weeks. The widely-used messaging app, WhatsApp also lets you use GIFs without any hindrance.

It comes after Snapchat completely overhauled the app's design last November, by separating the app between "social" and "media" in an effort to make the app more personalized and easy to use.

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