March 17, 2018

FitBit Launches Newest Smartwatches & App Features

14 March 2018, 04:10 | Ross Houston

Fitbit Versa smartwatch brings women's health tracking and a curvier design

Fitbit Versa brings female health tracking and a much-improved design

The Versa's shape is more squared off than the Ionic and, more importantly, smaller. That will extend to reminders and social challenges later in the year.

From Left to Right: FitBit Versa, FitBit Ace, FitBit Ionic: adidas Edition.

The Versa will come in three options for $199.95: a black case with a black strap, a silver aluminum case with a gray strap, and a rose gold case with a peach strap.

Fitbit will soon be introducing "Quick Replies", which let you send quick pre-populated or customisable replies to text messages and instant messenger apps (Android only).

Sleep tracking is also available on the Versa. The Versa special edition retails for $349.95 and the accessories cost anywhere from $49.95 to $139.95. It'll also feature a custom adidas clock face and is expected to arrive March 19 for $329.95.

If the launch of one fitness tracker by Fitbit wasn't enough today, the firm also debuted a new wearable that is directly aimed at children. The actual wearable device body is likely to look familiar, borrowing heavily from 2016's Alta design.

It is shower and splashproof and comes in two vibrant colours, Electric Blue and Power Purple.

Fitbit Ace Fitbit have had fitness trackers for young kids for a while but for older kids the childish designs won't cut it: hence the Fitbit Ace was born. The tracker counts steps and also gives prompts to move. The guideline is 60 minutes of physical activity a day. A new family Fitbit account accompanies the Ace, offering parental control features to keep the kids safe while using the device.

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Parental settings can limit what children are able to do using their Fitbit Aces.

The release also referenced a study conducted by Fitbit, which concluded that "most parents agree and believe their children are less active than when they were children". With the growing rates of obesity in children, Fitbit believes that Ace is a great way to teach children healthy habits.

Fitbit will fold data about your cycle into the watch's Today app.

According to a Fitbit survey, 80 percent of women didn't know how many phases were in a menstrual cycle and over 70 percent did not know the average length of a cycle. There will also be groups in Fitbit's Community service for women to connect over. Men, in fact, won't see these features at all unless they add a female tracking tile to the app by long-pressing a dashboard tile.

This is all part of Fitbit's push to expand into new demographics.

Fitbit acquired Pebble, a company widely credited for kickstarting the smartwatch industry in 2016, predominantly for its software assets.

There's really nothing here users won't get from your standard tracking apps, of course, but Fitbit's hope is that incorporating it into the sleep and health data the company is already tracking could unlock some insight for women about how their menstrual cycle impacts their overall health.

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