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giftedviz.com May 24, 2018


Tim Cook Opens a New Front in Apple-Facebook Battle

15 May 2018, 10:34 | Austin Hogan

Apple CEO Tim Cook Returns to Alma Mater as a Keynote Speaker at Commencement Ceremony

Apple's Tim Cook tells graduates to be fearless

Watch Apple CEO Tim Cook's commencement speech for the graduating class of 2018 of Duke University. He sent a clear message about data privacy - once again - to 5,500 graduates.

"Fearless, like the women who say "me too" and 'time's up.' Women who cast light onto dark places and move us to a more just and equal future", Cook continued. "So we choose a different path, collecting as little of your data as possible, being thoughtful and respectful when it's in our care because we know it belongs to you".

In March, it was revealed that data firm Cambridge Analytica had harvested information belonging to almost 90 million Facebook users - prompting global outrage and forcing CEO Mark Zuckerberg to apologize. "Because Steve taught us that's how change happens, and from him, I learned to never be content with the way that things are", Cook said as he carried on about the monetization of user information. RSA recently disclosed that 51% of younger millennials (18-to-24) surveyed were concerned with personal information, particularly on social media, being used for blackmail.

"I think it's important that we don't all get Stockholm Syndrome and let the companies that work hard to charge you more convince you that they actually care more about you", Zuckerberg said in April.

Previously, Cook has spoken more directly on Facebook's Cambridge Analytica scandal.

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Cook and Apple have been quick to distance themselves in privacy matters, putting forward what it believes is the proper way to collect and handle users' data.

Tim, however, didn't name Facebook, Google or any other technology company, however, his speech did target the companies indirectly in his pro-privacy talk.

Cook's speech could be seen as a pitch to potential future employees as the CEO wants only the "best and the brightest who may feel that Facebook is tainted", CNBC's Jim Cramer said.

Cook also told the students to "be fearless" and gave recent examples of individuals who have been driven to confront the powerful force standing in the way of change. When Cook criticized Facebook on data privacy in an interview with MSNBC last month, it prompted an uncharacteristically sharp rebuke from Facebook CEO Mark Zuckerberg.



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