"Fearless, like the women who say "me too" and 'time's up.' Women who cast light onto dark places and move us to a more just and equal future", Cook continued. "So we choose a different path, collecting as little of your data as possible, being thoughtful and respectful when it's in our care because we know it belongs to you".
In March, it was revealed that data firm Cambridge Analytica had harvested information belonging to almost 90 million Facebook users - prompting global outrage and forcing CEO Mark Zuckerberg to apologize. "Because Steve taught us that's how change happens, and from him, I learned to never be content with the way that things are", Cook said as he carried on about the monetization of user information. RSA recently disclosed that 51% of younger millennials (18-to-24) surveyed were concerned with personal information, particularly on social media, being used for blackmail.
"I think it's important that we don't all get Stockholm Syndrome and let the companies that work hard to charge you more convince you that they actually care more about you", Zuckerberg said in April.
Previously, Cook has spoken more directly on Facebook's Cambridge Analytica scandal.
TRACKING: Chance of storms Mother's Day Weekend
Most of us stay dry this evening but a complex pushing through north central IL has shown heavy lightning and a hail threat. This marks the start of an unsettled pattern that will feature higher rain chances through next weekend.
Cook and Apple have been quick to distance themselves in privacy matters, putting forward what it believes is the proper way to collect and handle users' data.
Tim, however, didn't name Facebook, Google or any other technology company, however, his speech did target the companies indirectly in his pro-privacy talk.
Cook's speech could be seen as a pitch to potential future employees as the CEO wants only the "best and the brightest who may feel that Facebook is tainted", CNBC's Jim Cramer said.
Cook also told the students to "be fearless" and gave recent examples of individuals who have been driven to confront the powerful force standing in the way of change. When Cook criticized Facebook on data privacy in an interview with MSNBC last month, it prompted an uncharacteristically sharp rebuke from Facebook CEO Mark Zuckerberg.
Indonesian family that bombed churches well off, friendly
On that same day, police said they later detonated four bombs found in the house of the family who carried out the bombings. However, hundreds of Indonesians have flocked in recent years to fight alongside the militant group there.
Australian blood donor James Harrison saving 2 millions peoples
When Mr Harrison started donating, his blood was deemed so special that his life was insured for one million Australian dollars. The Blood Solution is likewise today releasing a require even more male benefactors to adhere to in Mr Harrison's footprints.
Wilfried Zaha Reportedly Set for £50M Move
He made just two league appearances for the Red Devils, however, before returning to his boyhood club and rediscovering his form. Patrick van Aanholt provided the cross and Zaha was there to direct it into the back of the net from six yards out.