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giftedviz.com October 23, 2018


Amazon Premier League rights

08 June 2018, 08:28 | Max Haynes

Image Premier League executive chairman Richard Scudamore

Executive Chairman of the Premier League remembers Vic Wakeling

The new deals mark the first time a full round of matches will be shown live in the UK. And so will Amazon.

Today, Amazon has announced that it will be showing 20 Premier League fixtures per season from 2019-2022, following its acquisition of a Premier League broadcasting package.

Though Amazon may have gotten a discount, its Premier League price tag would still likely hit nine figures in US dollars.

Under the new formula, the maximum a club can receive is 1.8 times the amount received by the lowest-earning club, the Premier League said in a statement.

It means that BT will, for the first time, be able to screen show multiple midweek Premier League matches on the same evening.

It has always been rumoured that an Internet giant would get in on the Premier League action, breaking the recent monopoly of BT Sport and Sky Sports, and now Amazon has stepped up to the plate.

It makes complete sense for one of the online streaming services to pick up a Premier League package.

So, the upshot is that if you want to (lawfully) watch all the top flight matches being broadcast from 2019 onwards, you'll need a Sky Sports subscription (£70-odd per month all in), BT Sport (£50-ish) and Amazon Prime.

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Analysts at Liberum, however, said Amazon's main rationale for buying the rights was a way to boost Amazon Prime membership rather than looking to become a pay-TV operator.

Amazon, which started as an online retailer, already broadcasts the US Open tennis, ATP World Tour Tennis events and National Football League games. The Premier League is the most watched sports league in the world.

Sky Sports and BT Sport purchased 160 matches per season for approximately £4.5 billion earlier in the year, meaning that two packages remained unsold until this week, with one being midweek and the other being Bank Holiday fixtures.

In Ireland, the League has concluded the sale of 233 live matches per season split into eight packages of rights, the same seven packages of rights as in the United Kingdom and an additional package of 33 Saturday 15:00 matches.

"The development of Amazon Prime service is a longer-term strategy to try to reduce the number of illegal streaming sights and push people to pay for subscriptions".

The company has more than 100 million subscribers to Prime around the world, including several million in Britain.

The broadcasters bid on seven packages of fixtures and in February, Sky Sports paid £3.58bn for four of those, while BT Sport spent £885m on another.

That said, it's not quite as good of a deal as the recent Champion's League final, which was streamed for free through BT's YouTube channel.



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