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giftedviz.com December 15, 2018


The OnePlus 6's latest color option is making us red with envy

02 July 2018, 05:28 | Megan Pierce

The OnePlus 6's latest color option is making us red with envy

OnePlus 6 Red Colour Variant Launch Teased for July 2

Apart from India, the OnePlus 6 Red edition will be available across all OnePlus global markets. It will be sold via Amazon India and OnePlus online store.

If you've been saving up for the OnePlus 6 and haven't made the purchase yet, there might be some incentive for you to hold on; especially if you love the color red on smartphones. The Shenzhen-based company also earlier this year brought the OnePlus 5T Lava Red variant to India that was inspired by the colour of cooling lava. The Chinese smartphone maker first announced the OnePlus 6 last May in Mirror Black and Midnight Black color options before it introduced the Silk White Limited Edition with a matte finish last month.

With respect to color variants, the strategy of OnePlus has been to release a new phone with standard colors, followed by special color variants released at a later point in time.

Initially, the company has actually launched the Red-color back case with the OnePlus 6.

The new variant comes with 8GB RAM and 128GB storage, and carries a price tag of CNY 3,599 ($542).

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Deciding on this color was not without its challenges.

The OnePlus 6 Red is described by company CEO Pete Lau as a "true representation of our values regarding product and industrial design", with a shade of red that's "passionate but with a level of visual restraint", as well as not too bright and therefore "visually burdensome". There is a kind of power in red, which the OnePlus logo has always tried to articulate.

As for creating the new color, Lau said OnePlus used "a new film coating process that's never been attempted before in the smartphone industry". "We worked to avoid an overly bright red colour while still capturing a sense of self-confidence and positivity".

Let us know your thoughts below! Otherwise just pick one of the black options, or try to find a white one.



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