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giftedviz.com December 15, 2018


Roger Federer begins Wimbledon title defence in style against Dusan Lajovic

03 July 2018, 02:25 | Pamela Mathis

Traditionally the men’s singles champion opens proceedings on Centre Court on the first Monday of the tournament

Traditionally the men’s singles champion opens proceedings on Centre Court on the first Monday of the tournament

Federer, the defending champion and seeking a 21st major, marked the start of his 20th successive Wimbledon with a new look and a comfortable 6-1, 6-3, 6-4 win over Serbia's Dusan Lajovic.

The eight-time Wimbledon victor beat Dusan Lajovic 6-1, 6-3, 6-4.

However, Uniqlo has confirmed the change with a tweet announcing Federer as its new global brand ambassador, though the tennis great is still wearing Nike trainers.

Rafael Nadal, Novak Djokovic and Maria Sharapova begin their Wimbledon campaigns today in a bumper programme featuring wall-to-wall Grand Slam champions. They featured his "RF" logo, the London skyline and the number "8, ' signifying his record number of Wimbledon titles, embossed in gold".

Roger Federer opened his Wimbledon account in familiar fashion but it was one very noticeable difference that sent social media into a frenzy.

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But a report on the Italian website, sportsenators.it, by the highly respected tennis journalist Vincenzo Martucci first suggested that Uniqlo would be prepared to pay Federer $30m (about €25.8m) over the next 10 years, even after the 36-year-old Swiss has stopped playing.

Uniqlo's current athlete lineup includes Japanese tennis player Kei Nishikori and Australian golfer Adam Scott.

"Mr. Federer is one of the greatest champions in history - my respect for him goes beyond sport", said Uniqlo Founder and Chairman Tadashi Yanai.

Former world number two Zvonareva, one of a number of tennis mums at the tournament, came through qualifying to make the main draw for the first time since 2014. "After his match, Federer said Nike still owns his signature 'RF" mark, but he expects it to be transferred to him "at some point".

Sports news site ESPN reported the price tag of Federer's new deal, but Uniqlo has not shared the specific terms.



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