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IHOB just changed its name back to IHOP. Here's why
10 July 2018, 04:12 | Megan Pierce
IHOP said on its IHOB Twitter account that the new name was just a gimmick to promote its burgers. Scott Olson Getty Images
Though the quick switch might have baffled people, the change actually helped IHOP boost sales numbers. Today, it was back on social media, this time to promote a pancake deal tied to IHOP's 60th birthday.
IHOb attracted a few burns from another restaurant chain.
The tweet from "IHOP" also poked fun of itself for changing to "IHOB", saying "That's right, IHOP!"
As a peace offering, the company is offering 60-cent short stacks on July 17 in honor of its 60th anniversary.
The plan does seem to have gotten people talking - after all, now we all know that IHOP serves both their traditional pancakes and, yes, a burger.
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