IHOB just changed its name back to IHOP. Here's why
10 July 2018, 04:12 | Megan Pierce
Though the quick switch might have baffled people, the change actually helped IHOP boost sales numbers. Today, it was back on social media, this time to promote a pancake deal tied to IHOP's 60th birthday.
IHOb attracted a few burns from another restaurant chain.
The tweet from "IHOP" also poked fun of itself for changing to "IHOB", saying "That's right, IHOP!"
As a peace offering, the company is offering 60-cent short stacks on July 17 in honor of its 60th anniversary.
The plan does seem to have gotten people talking - after all, now we all know that IHOP serves both their traditional pancakes and, yes, a burger.
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