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giftedviz.com November 13, 2018


IHOB just changed its name back to IHOP. Here's why

10 July 2018, 04:12 | Megan Pierce

IHOP said on its IHOB Twitter account that the new name was just a gimmick to promote its burgers. Scott Olson Getty Images

IHOP said on its IHOB Twitter account that the new name was just a gimmick to promote its burgers

Though the quick switch might have baffled people, the change actually helped IHOP boost sales numbers. Today, it was back on social media, this time to promote a pancake deal tied to IHOP's 60th birthday.

IHOb attracted a few burns from another restaurant chain.

The tweet from "IHOP" also poked fun of itself for changing to "IHOB", saying "That's right, IHOP!"

As a peace offering, the company is offering 60-cent short stacks on July 17 in honor of its 60th anniversary.

The plan does seem to have gotten people talking - after all, now we all know that IHOP serves both their traditional pancakes and, yes, a burger.

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After raising hackles by changing its name to IHOb (International House of Burgers) last month, the International House of Pancakes has revealed it's returning to its OG branding.

The name change lit up social media. Following the IHOb name change, that figure increased to 30%, the highest score since late 2012.

"Just because we have pancakes doesn't mean we can't do anything but pancakes". They said it was a way to turn their focus away from breakfast and to its enhanced burger menu.

NEW YORK IHOP has come clean.



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