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giftedviz.com September 23, 2018


Microsoft Edge Is Trying To Warn People Off Firefox And Chrome

13 September 2018, 04:45 | Megan Pierce

Oops, Microsoft Is Doing It Again

Microsoft really doesn't want you to abandon Edge on Windows 10

In my opinion, the operating system you choose to run should remain independent of the software you choose to install, but Microsoft clearly disagrees with that view based on a new tweak to Windows 10.

Upon opening the installation program for either of these browsers, Windows 10 opens a window which warns against installing the browser - stating that users "already have Microsoft Edge - the safer, faster browser for Windows 10". Microsoft is now training users to click through these warnings, which also appear after you download and launch an app. There is also an option to disable the warning type in the future but that leads to the Apps listing of the Settings application and no option to do anything about that. The company has been trying various moves over the years to lure users to Edge, such as adding pop-ups when people use third-party browsers. Oh, and this window will keep appearing, unless you go into Settings and stop Windows 10 from offering you app "recommendations".

While Windows 10 only recommends Edge over other browsers right now, Microsoft could push more of its apps with these "recommendations". We have a serious bone to pick with Windows 10's development team here: This message sounds like it's about safety, but it's just about Microsoft's profits. Not only that, but it's apparently "the safer, faster browser for Windows 10".

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This intercept is now showing up in Windows 10 version 1809 Insider builds, and we don't yet know if this is something that will be switched off when Windows 10 1809, aka the October 2018 Update, rolls out to all users next month, but I certainly wouldn't bet on it.

Some of Windows 10's more annoying advertising features encourage you to use Edge, too. This is an escalation in the war between Edge, Chrome, and Firefox. In a bid to claw back some much-needed market share, Microsoft is implementing a rather cheeky "feature" in its Edge browser. To do that requires focusing on making Edge better than the alternatives and marketing it as such.



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