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giftedviz.com November 13, 2018


Nike favorability slumps after Kaepernick campaign debuts

14 September 2018, 01:51 | Pamela Mathis

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Nike is a business, and their decision to make Colin Kaepernick the star of their new ad campaign wasn't just a political move, it was a business move.

Truett McConnell University in Cleveland, Georgia, released a statement Friday announcing the end of its partnership with Nike and detailing plans for the rest of its Nike merchandise. Some conservatives publicly declared they won't purchase Nike products again, and videos of shoes and apparel being burned were uploaded to Twitter. Though Kaepernick originally meant to sit down while the national anthem played before an NFL game, it was a military veteran who advised him to kneel, saying it was more effective.

"He's inked a contract with Nike", Morris said during his sermon.

About 2,600 students attend Truett McConnell.

The new ad sparked anger among conservatives, including President Donald Trump, who said the endorsement deal sends "a bad message" and talk of boycotts across the country.

Trump also called the Nike campaign "a terrible" message in an interview with the Daily Caller, saying "maybe there's a reason for them doing it, but I think as far as sending a message, I think it's a bad message and a message that shouldn't be sent".

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On Sept. 3, Nike unveiled its ad campaign featuring Kaepernick, who became the first NFL player to kneel during the national anthem in 2016 to protest police brutality and racial injustice. The company's decision to use Kaepernick, who is now claiming the league colluded against his employment in a lawsuit, isn't the first time the athletic apparel company has used its brand platform to advocate for a cause or push for social change.

"If Nike chooses to apologize to our troops and to our law enforcement officers, then - and only then - will TMU reconsider the brand", Caner said.

Caner said any profits from remaining Nike gear sold through the campus store will be donated to Wounded Warriors and the Fraternal Order of Police.

The campaign was launched over the Labour Day weekend in the US.

Lyon pointed out that the recent campaign, wherein Nike differentiated itself against rivals and took a risk by standing "in support of a social issue", will likely do more good than harm and will strengthen ties with Nike's sponsor athletes. "They are the true heroes".



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