January 16, 2019

Starbucks Releases Its 2018 Holiday Cup Designs

03 November 2018, 05:21 | Austin Hogan

Starbucks Holiday Cups Are Here and They’re Fine This Year, They’re Totally Fine

Meet this year's holiday cups

All you need to do is buy one of its six holiday beverage to get the free re-usable cup.

"We listened to our customers, ' said Roz Brewer, Starbucks" chief operating officer, according to CNN Business. She added that customers said they "loved the tradition of Christmas".

"We started this season by looking to the past", said Kristy Cameron from the Starbucks Creative Studio.

As I noted a year ago, the holiday cup, which asked people to draw, color and doodle on their own cups, reportedly ended the war on Christmas.

The four designs are of varying shades of red, green, and white, a clear attempt to head off any controversy similar to the red cup debacle of 2015, when the release of a simple, solid-red holiday cup led some to believe Starbucks was raging war on Christianity.

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That's like an every-day Starbucks holiday happy hour, sort of.

Inspiration: Starbucks chose to embrace the holiday spirit this year, CNN reports. He exclaimed in the video, "Do you realize that Starbucks wanted to take Christ and Christmas off of their brand-new cups?"

Starbucks is also bringing back its famous (and occasionally controversial) holiday cups, and also introducing a new twist for 2018.

Brewer said employees asked customers for feedback in person and the company gathered data through its app. The Seattle-based coffee company is giving out free limited edition reusable red cups.

Treat-wise, Starbucks has launched a pair of new food items in the chocolate swirl brioche and the pistachio honey croissant.

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