January 20, 2019

Global Smartphone Shipments Down 6%, Samsung Retains Market Lead 11/02/2018

04 November 2018, 04:13 | Megan Pierce

Smartphone market slowed down in Q3 but Chinese makers flourished - news

Q3 2018 smartphone shipments are in: how much longer before Huawei claims top spot?

Figueres from IHS Markit show that global shipments fell by 3.3 per cent to 354.8 million during the third quarter of 2018, continuing from a 2.1 per cent drop in Q2. Samsung, no surprise, is still the king of the global smartphone hill. In addition, growing markets like India and Indonesia, where Samsung has held leading positions for many years, are being changed by the rapid growth of Chinese brands like Xiaomi, OPPO, and vivo.

While Chinese players continued their growth trajectory with strong performances in markets outside China. Samsung maintained first position with 20 per cent global smartphone marketshare, ahead of Huawei in second, while Xiaomi and OPPO rose to record highs in fourth and fifth places. Huawei beat Apple for sales this quarter, but researchers said that the holiday period could see Apple return to the top of the pile.

HMD almost doubled its shipments to 4.8 million but it still only holds 1% of the market.

Worldwide shipments of smartphones, still the most dominant of internet-connected devices, declined 6% compared to previous year, according to the International Data Corporation (IDC).

Despite a negative 13% growth, with 72.3 million units sold, Samsung continues to lead the smartphone market with an overall 19% share of the market in the quarter. "The brands will further expand outside China as they push into Asia Pacific countries and Europe". While the numbers say Samsung is still the number one OEM in terms of market share, a 13 percent year-on-year decrease in shipments combined with a 33 percent increase from Huawei saw the Chinese company close the gap.

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Counterpoint's report says that because emerging markets are under-penetrated, they have a smaller smartphone base and can not offset the global decline.

IDC pointed to problems in the Chinese market, which accounts for around a third of all smartphone sales.

"With the OEM offers, competition has increased, and many features common among flagship models have progressively diffused through to lower priced brands", he added.

Xiaomi once again grew its share to a new company high capturing 9.7% of all smartphones shipped worldwide in 3Q18.

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