January 19, 2019

Netflix is no longer letting new users use iTunes billing

01 January 2019, 06:43 | Megan Pierce

Netflix will no longer offer in-app subscriptions on iOS devices

Netflix is no longer letting new users use iTunes billing

Existing members will be able to continue using that method to pay for their subscription if it is now active, though, but anyone signing up for a new subscription will be redirected. Back in May, Netflix stopped allowing new and rejoining Android users to pay inside the Netflix app found in the Google Play Store. 'We no longer support iTunes as a method of payment for new members, ' a Netflix spokesperson told VentureBeat on Friday.

Netflix is no longer letting new users use iTunes billing
Netflix kills in-app subscriptions on Apple hardware

Though it may be a (very minor) annoyance for customers, the move has cut Apple's iTunes out of the payment equation, enabling Netflix to keep all of the subscription fee it gets from iPhone and iPad users. "If you are now billed by iTunes, you can continue to use iTunes billing until your account is cancelled". It is unclear when exactly the company had switched off the iTunes billing option, but a support executive was cited by Venture Beat to claim that the best guess is late-November. The change in approach for Netflix - although not confirmed - seems to be a way of avoiding Apple's tax for new subscribers by pushing them into the Safari web browser to complete the subscription process within Netflix' own website and ecosystem. The welcome screen in the app will just show the Sign In or Recover Password buttons. Previously this year, Fortnite challenged Google's claim to app revenue by making the game's mobile app version downloadable outside of the Google Play Store. However, the app developers have long griped over the significant chunk of revenue that they are leaving for Apple, or Google in the case of Android.

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