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Amazon's IMDb Launches 'Freedive,' Ad-Supported Streaming Service 01/11/2019
11 January 2019, 05:59 | Max Haynes
IMDb called the new video service Freedive. Credit IMDb Amazon
IMDb, the movie and TV website owned by Amazon, launched a free streaming channel on Thursday. Many of these free services also license the same non-exclusive content, making it that much harder.
IMDb Freedive offers a collection of TV shows and movies on IMDb's website or through Amazon Fire TV devices without having to purchase a subscription, said IMDb, a unit of Amazon since 1998, according to the Wall Street Journal.
Still, with IMDb already a popular place for many people to visit, it could certainly draw viewer in and serve as a further experiment for the ad-driven streaming market to see just how viable and desirable it is to the broader market. The service will include Amazon's "X-Ray" feature, which allows users to dig into details about the cast, crew, soundtracks and other information. "We will continue to enhance IMDb Freedive based on customer feedback and will soon make it available more widely".
If you've got an IMDb or Amazon account, you can start watching Freedive at https://www.imdb.com/freedive. But Freedive is a big clear sign of the two companies' relationship, using the combined power of Amazon's streaming technology and IMDb's audience of enthusiasts to kick-start what could be a very lucrative service.
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"Customers already rely on IMDb to discover movies and TV shows and decide what to watch", said Col Needham, Founder and CEO of IMDb.
The IMDb Freedive catalog will continue to evolve, with new titles added regularly. The ad-supported service is available from today in the U.S. on the web, and via Amazon's Fire TV devices.
Oscar winning film Monster and Academy Award nominated films such as The Last Samurai and Foxcatcher are available on IMDb Freedive.
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