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giftedviz.com January 19, 2019


AT&T expects nationwide 5G coverage by early 2020, defends "5G E"

11 January 2019, 12:38 | Megan Pierce

AT&T is pretending like 5G is already here – and misleading users

AT&T 5GE phone branding

Quite frankly, T-Mobile and Verizon are right.

AT&T's 5G E stands for 5G Evolution, but it's just 4G LTE.

That's where complaints of misleading marketing come from, calling something 5G when it isn't and confusing users about what it really means. T-Mobile hasn't yet provided any guidance about when exactly it will reach its goal next year, potentially setting the stage for AT&T to claim the "nationwide" mobile 5G title with an "early" 2020 rollout before T-Mobile reaches its own coverage goal.

US telecommunications giant AT&T has been criticized by its rivals for misleading consumers into believing that its upgraded 4G service is 5G. "And together with Sprint, we'll add much-needed spectrum depth, creating a truly transformative 5G network!". In his screed, Malady issued a challenge: "That's why we're calling on the broad wireless industry to commit to labeling something 5G only if new device hardware is connecting to the network using new radio technology to deliver new capabilities".

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Verizon isn't the only carrier that's voicing its opinion on AT&T's actions. Even though LTE has improved over time thanks to carrier aggregation, 256 QAM, 4x4 MIMO and other buzzwords, the tech is still completely different from mmWave, i.e., 5G. T-Mobile also posted a short clip on Twitter where a person is seen placing a "9G" sticker over an iPhone's LTE indicator. It was the flawless reaction to AT&T's new updates for some Samsung and LG smartphones. When he first started in Bellevue, he would mock Sprint quite a bit, but now he has moved onto AT&T and Verizon. AT&T initially knocked T-Mobile, but eventually made the same switch.

For the third quarter, T-Mobile exceeded analysts' estimates for net new phone subscribers and profit, driven by its competitive wireless plans and trade-in offers for iPhones aimed at fending off its bigger rivals. AT&T had announced that it would first launch some "pucks" for its 5G network, which are essentially 5G hotspots.

T-Mobile hopes its argument resonates with regulators, given critics are concerned the reduction of four operators to three will reduce competition and harm consumers.



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