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CES 2019: New Software Aims To Crack Down On Netflix Account Sharing
11 January 2019, 11:18 | Max Haynes
Netflix are cracking down on customers who share their account details. Credit Netflix Warner Bros
The UK-based company Synamedia says it created an algorithm that looks for patterns among users that indicate a shared password.
United Kingdom -based software maker Synamedia, which looks for potentially fraudulent activity, unveiled a new service at 2019 CES (Consumer Electronics Show) that uses machine learning to spot shared passwords. But if it's something a bit more harmless, like sharing a password with family members, the platform may send an email suggesting the customer upgrade to a premium account.
Before you know it, your second cousin once removed who lives in Ballina is using your account to binge watch Orange is the New Black.
To avoid paying double, what people do is share the details of their account and passwords.
Although Synamedia has not declared which companies are now trialling its new scheme, it already sells different services to the likes of Disney, Sky and AT&T.
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Synamedia aims to crack down on password sharers with a new system that streaming services can pay to access.
Synamedia says that until now, content providers have turned a blind eye to casual password sharing as it helps market their service to new audiences.
A combination of artificial intelligence and behavior analytics is used to detect unusual sharing activity across streaming accounts.
Discussing Synamedia's methods, Jean-Marc Racine, the CTO of the firm, told The Verge: "A typical pattern would be you have a subscriber that is simultaneously watching content on the East Coast and West Coast of the US". Our new solution gives operators the ability to take action. "It's a great way to keep honest people honest while benefiting from an incremental revenue stream", said Racine.
The Credential Sharing Insight software is available as a cloud or on-premise offering. It is already in trials with some pay-TV operators.
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